Many website owners move past Google AdSense after reaching a certain level of growth. This is when they discover ad networks like Taboola — a highly-converting and well-paying network.
In this article, we will explore what Taboola is, how it works, and how you can monetize your website with it.
What is Taboola?
Taboola is a content discovery platform that focuses on native advertising. It works similar to Google AdSense, where advertisers pay to showcase ads and publishers earn on getting clicks. However, the difference comes with the ‘native advertising’ approach.
Unlike Google Ads, Taboola displays ads that seamlessly blend with the website’s content. These can appear as article recommendations, video suggestions, or promoted content.
Native ads don’t seem to be sponsored but they are. Since they create a smooth user experience, it creates a win-win situation for both publishers and advertisers.
3 Types of Taboola Ads
Taboola displays three types of ads, based on the content type:
1. In-feed Ads: These ads integrate seamlessly into the website’s feed, similar to how social media ads work.
2. Recommendation Widgets: These appear as “recommended content” at the bottom of an article or on the sidebar. Thus, seamlessly blending with the content.
3. Video Ads: Since video content’s consumption is increasing, Taboola also offers native video ads placement.
How Does Taboola Ads Network Work?
The Taboola ads network works on two key models: Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM).
- Cost-Per-Click (CPC): This model means that advertisers are charged on a per-click basis. In short, every time a visitor clicks on an ad, advertisers are charged for it. Meanwhile, publishers earn on every click. So, the more clicks your site gets, the more money you earn.
- Cost-Per-Thousand-Impressions (CPM): This model works differently, on the basis of the frequency of the ad being displayed. Advertisers are charged for every 1,000 views their ad receives. On the other hand, publishers earn purely on their traffic volume — even if nobody clicks on the ad.
The total ad revenue is shared between Taboola and publishers, with publishers typically receiving 50%-70% of the total revenue. The ad network clears out payments through Payoneer accounts created with Taboola-generated links.
How to Earn Money with Taboola?
Just like any other ad network, Taboola has some basic requirements and a step-by-step process for website owners to join them. Here’s how you can monetise your site with Taboola:
Basic Requirements to Join Taboola Ads Network
Taboola’s ad network has quite higher standards than Google AdSense. Therefore, not every website can qualify for Taboola’s ad network. Here are the basic requirements for publishers:
- Traffic Threshold: Taboola requires publishers to have a minimum monthly traffic of 500,000 visitors.
- Quality Content: Taboola believes in high-quality, original content that aligns with its advertising guidelines.
- Audience Engagement: Websites having engaging content and a loyal engagement base are more likely to get approved by Taboola.
There are more than 9 ways to monetise your website — Taboola is just one.
Steps to Apply for Taboola
If you qualify for the requirements mentioned above, you can apply for Taboola’s ads network. It can be done only in two steps:
1. Sign up as a Publisher
Create a ‘Publisher’ account on Taboola. To do so, visit Taboola’s official website for publishers, fill out the application form, and wait for your approval.
2. Ad Unit Integration
After approval, Taboola will share their ad unit, including feed, video, and widgets with you. It’s a piece of code that you need to integrate into your website to display native ads.
Once these two steps are completed, you will be a part of Taboola’s ad network. Similarly, you can for Google AdSense as well — that too, at a much easier threshold.
4 Ways to Maximise Your Ad Earnings
The key to earning a high income from Taboola is related to traffic and engagement. The more your visitors view and interact with native ads, the more you’ll earn.
Let’s learn 4 ways to maximise you Taboola Ad earnings:
1. High-Quality Content
In the blogging industry, the most important growth factor is ‘content’. If your content is good, then your earnings will soar.
Therefore, here’s a tip for you: Create high-quality, engaging content to keep your site visitors stay longer. This increases their likelihood of clicking on ads and watching them.
2. Ad Placement
Where the ads show on your site can significantly impact your visitors’ engagement rate, and thus your earnings. Place your ads in visible areas such as within or the end of articles. High-visibility increases your chances of both clicks and impressions, increasing your revenue.
3. High-Value Niches
If you didn’t know, not all niches pay the same amount for ad clicks. While niches like literature don’t hold high revenue potential, others such as healthcare and finance attract advertisers willing to pay a premium amount per ad impression or click.
4. Traffic Optimization
To make the most of Taboola, focus on marketing your blog using different techniques. Drive organic traffic with SEO-optimised articles. However, not to entirely depend on Google’s algorithm, build a social presence to get your traffic from there.
Conclusion
Taboola is one of the most unique ad networks with its native advertising approach. While it offers a high-end offer to its bloggers, the platform also has a high standard. Thus, unreachable for many.
But don’t you worry! At 1MillionBlogs, we help bloggers scale up with a detailed plan to tackle all the aspects — off-page and on-page. Find out more!
