Nowadays, founders are very much focused on a term called “personal brand”. It means sharing your insights online to become a valuable figure.
For founders, a strong personal brand is essential to build credibility among customers. However, building a brand on social media isn’t completely sustainable. Thus, people choose to create personal blogs instead.
But, why should entrepreneurs create their own blogs? We’ll find that out in this blog post.
People Don’t Buy From Brands
Let’s begin with a question: Do you follow the style of your favourite celebrity? The answer is probably a ‘yes’.
It’s simple — people trust the ones they like and admire. If a new, no-preservative jam brand comes around, you will avoid them unless you actually hear from someone about them.
Therefore, the popular quote of marketing comes, “People buy from people.”
Although it isn’t true in all the cases, sometimes, it is. Take Swish, a 10-minute food delivery app, as an example. It has competitors like Blinkit and Zepto all over India. However, the startup gained quick notice and a $2M funding — all because of its founders presence online.
This is one of the truest examples of ‘people trusting people’.
6 Key Tips for Founders With Personal Blogs
You can start a easily start a blog within $100. But, the actual work comes into scaling the blog. Here are 6 essential tips for founders with a blog:
1. Share your opinions.
Our life’s struggles and successes make us human. That’s what makes others resonate with us — our story. Make your personal blog a space of fresh perspectives and learnings.
For instance, GatesNotes, the blog by Bill Gates mentions various articles around climate, technology and the Bill & Melinda Gates Foundation. His essay on “Content is King” is still at the top of every marketer’s mind.
It’s still around for a reason — his visions were strong.
2. Express yourself.
People trust unfiltered, true versions of others. In simple words, nobody wants to read your blog posts in a formal manner. Instead, they want the flow of your real writing.
Now, it doesn’t mean to publish irrelevant content but around rigid topics. Let’s say you own a SaaS company and a controversy happens within the industry. You can share your real opinions on your personal blog.
That is your honest voice for people.
3. Market your product.
The end-goal of your personal blog is to market your company and product. Thus, from blog-to-blog, remind your audience of it.
Let’s say you own a SEO and content agency, and a new Google update rolls out. So, you can write about how you think the update will impact blogs on the web. Meanwhile, drop your agency’s name and best features.
Keep the marketing aspect subtle yet powerful. It shouldn’t feel forceful, but trustworthy.
4. Share your company’s culture.
People care about the ethics a company runs on. Recently, the news about EY overburdening their employees left professionals in a state of disbelief.
By sharing the true, healthy culture that your team thrives in, your brand can attract potential customers. A founder’s personal blog is more than their thoughts. It’s also about what’s new about their startup!
5. Tell the tale.
People don’t remember facts but stories. Tell the tale of how the initial idea came to you. If your initiative happened with an experience, share it on your blog posts.
Share the core idea, the process, and about the people involved throughout the journey. This makes your customers feel the depth of your startup idea. It makes them feel close to it.
6. Promote your blog.
Nobody will visit your blog unless you give them a reason to. You must offer value for people to subscribe to your newsletter or blog. Thus, making them your new potential customer.
Consider Ankur Warikoo as an example. He’s one of the top 10 personal brands in India. Although he’s a finance creator, he often shares his learnings about life and success. This makes him relevant to his audience.
There are many marketing strategies through which you can promote your blog. Choose the one that fits the best for you and drive people to your website.
Conclusion
People often confuse personal blogs with diaries. However, that’s not true. Nowadays, founders, authors and freelancers create blogs to build their personal brand.
Since a blog is your own platform, your brand doesn’t get lost in a crowd. Thus, it is very memorable to people. Moreover, new audience can find you through search results which contributes further to your business.
At 1MillionBlogs, our team can build a personal blog for you that reflects ‘you’. Connect with us for a free blogging roadmap — all for you!
