Google AdSense is the most popular advertising program launched by Google in the year 2003. It is a way of earning by displaying ads on your blogs, websites, or YouTube videos.
Advertisers like companies, businesses, product owners, etc., pay to Google to advertise their products or services, and you as a publishers (bloggers, YouTube creators, etc.) receive 68% of the what Google recognized from the advertisers.
After building a good enough website, and implementing all necessary requirements for Google AdSense, you can apply for it. if approved, congratulations, you are ready to make money.
Applying to Google AdSense is the best way to monetize as it’s safe, secure, and transparent. Millions of publishers and advertisers are using it because of its trust factor. All the details can be tracked down with the help of Google Analytics. It supports various formats such as text, images, HTML ads, video ads, etc.
This article is dedicated to understand Google AdSense working and earning possibilities and potential.
How Does AdSense Work?
The whole process of AdSense is quite simple. Google acts as an intermediary between advertisers and publishers. But first Google has to approve your website. There are some rules that you need to take care of before applying such as you need to be 18+ years old, your website should be well developed for advertisers to promote, with enough content, etc.
Your site must comply with AdSense’s policies, and you are good to go. After getting approval, you have access to optimize ads, choose the types of ads you which to display and their positions, etc. Google allows companies to bid for the ads to display on your website based on your content and how likely they will get clicks.
Google checks the “quality score” of advertisers with two factors. One is the “Click through rate” and the other is the factors affecting the quality of user experience from viewing the ads. CTR is the percentage of visitors that will click on your website. The quality of your landing pages also determines the types of ads Google will allow to display.
Why is Google AdSense the best way to start blog monetization?
Google AdSense helps you to earn money online. It can be the best way to make a side income. You don’t need to have any product to sell but you can still earn when someone clicks on the ads displayed on your website.
This earning can vary from $0.5 to even $10 per clicks.
Let’s check more reasons why is AdSense the best monetization for blogging beginners.
1. It's a proven way to earn online
Today more than 50 million sites are live with Google AdSense which captures most of the contextual advertising market, making it the most popular option.
2. Your income is based on the number of clicks on ads
The revenue generated from AdSense is directly proportional to the number of clicks on the ads. It also helps attract advertisers of a similar niche domain, who are willing to pay a premium price for your ad space.
3. You don’t need to be an expert to earn money from AdSense
The policies and structure for applying to AdSense are very easy to understand. It takes less time to get onboarded with AdSense on your website if the content quality is good. Auto ads, places the ads on the most suitable manner on your blog without damaging the content experience of the visitors.
4. The company behind it: Google
With the best search engine in the world acquiring 70% of the search engine market, Google constantly strives to evolve and deliver reliable information to its users. Likewise, their Google AdSense offering is a safe and stable way to generate income online.
5. It's scalable: more the click, more the revenue
The quality of your content will affect the incoming traffic, where the readers of your blog will derive value and knowledge from your content and you in turn will generate revenue that is scalable. It’s a win-win for all the parties.
How much can I earn from Google AdSense?
Google charges advertisers per click. Advertisers then estimate CPC i.e., cost per click. CPC means how much advertisers will pay when someone clicks on the ads displayed on your website.
Websites having good quality content and with competitive niches are likely to earn more money. Generally, the commission per click is between $0.20 to $18 depending upon the niche. You can choose some tools that can help you in estimating the revenue you will generate with your niche.
Here are some screenshots attached with the following niches and their earnings, starting with finance niche.
For 50 thousands monthly page views from North American audience, a blog in finance niche will make a potential annual revenue of $19,227.
Similarly, if we calculate annual potential revenue for North American audience in other niches with 50K monthly page views, it will be:
- Travel: $8,460
- Beauty & fitness: $7,806
- Business & industrial: $10,998
- Books & Literature: $3,246
- Games: $2,622
- Real Estate: $8,700
- Hobbies & leisure: $6,618
- Home & Garden: $14,010
- Shopping: $8,400
All these potential revenue for the above mentioned conditions are calculated from the official website of the AdSense. You can check HERE.
Conclusion
Applying for Google AdSense is the next step for bloggers to earn money easily. You just need to take care of a few things and apply for Google AdSense approval. After getting approval, start earning your side income.
You can increase this income by improving the quality of your content, web pages design, and navigation and getting more traffic.
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