Well, understand the cruciality of your blog post outline first. Think of a situation when you want to bake a fluffy, soft, and chocolaty cake. You start the process but…wait, you just got the ingredients and forgot the process. Now, randomly starting up makes the cake not only bitter but also overcooked.
Exactly! That’s what happens when you don’t follow the flow of a blog post.
In simple words, your blog post’s outline gives it the fluff and taste. The query is, how do you curate it and what’s the perfect outline? Let’s find out in this blog itself!
What A Good Outline Does To Your Readers?
A good blog post outline is like your readers’ best friend. All because it makes things easier for them to find and doesn’t bore them up. And so, here are top 3 benefits to your visitors:
1. Everything is right there
Suppose that there is a cluster of books on your table. When you clean it, however, some are on the bed while some are on the rack. It’s no more a mess, but unorganized.
So, even if you throw up all your research-notes on your final blog, it’ll be a mess. Your readers want to find the information in a flow. If they expect X to show up, don’t let Y appear out of nowhere.
2. Nobody likes a boring set of words
Your favorite novel is the one because it keeps you curious and hooked about what’s gonna come. If someone happens to go on Google, obviously, they are looking for something. They’ll leave once they find that specific answer.
However, they will stay on finding an unexpected word trip. Your outline plays an important role in making that trip exciting. For example, an interesting story happens to become a part of the blog.
Although you don’t have to fit a story anyway, but a good hook throughout the blog to keep the reader on their toes.
3. They know when it ends
An abrupt ending is like the tore-up last page of your book. Yes, you feel miserable for having it that way.
But, your readers mustn’t feel the same misery when they end your blog. No, the conclusion doesn’t tell them the post’s end. Go back to the first point — it’s the flow. I’ll tell you more about it in the next section.
How To Create An Iconic Blog Post Outline?
A blog post outline has the most of three major sections — introduction, the middle part, conclusion. Even though they’re different, all of them have their own importance.
- The introduction either makes your reader curious or sends them back. It works like your Instagram post’s hook. If not fascinating enough, say goodbye to your visitor.
- The middle part is the whole body of your blog post. You gradually start to build the intensity and slow it down to the conclusion. For example, a blog post about on-page SEO will start from what it is, why it is important, and later how it works. Beyond that, it’ll end with a conclusion.
When you build the subheadings, make sure to start with the most basic topics, and spice up as you go. Moreover, this is also the part that tells your reader when the blog ends.
- The conclusion is the part when you tell them what action to take. It’s not the wrap up of the whole blog, it’s a call-to-action (CTA). You can choose the one that you or your client requires. It could be a sign up link, or even a download button.
Conclusion
Even though the outline gives the blog a shape, it doesn’t necessarily help you fit in the information correctly. The introduction has to be strong because that’s where you start from.
In the next blog, you will get to learn all about how to write a catching hook. So, what are you waiting for? Go ahead and read it here.
